The three lives of a delicacy
The beautifully presented fruit and vegetables at the Jelmoli FOOD MARKET are a feast for the eye. They are an important element in the atmosphere at what is arguably Zurich’s best gourmet department store. Yet this apparently effortless perfection in fact demands that the entire display be painstakingly checked and visually re-aligned several times each day. As soon as these top-quality food products show the first little scratch, they embark on second and third lives – to become part of a fascinating tale of technological wizardry and enthusiastically practised sustainability.