Investments and focus
Swiss Prime Site Group’s objective is aimed at achieving constant growth and a sustainable trend in profitability. To realise this goal, the Company has executed substantial investments in the core Real Estate business. First-class properties with attractive yields located in Switzerland are regarded as the focal point of this strategy. With a 42% share, Zurich currently accounts for the most important strategic region in the real estate portfolio valued at more than CHF 10.6 billion. The area surrounding the Lake Geneva region also plays a key role in realising growth. Swiss Prime Site focuses on commercial-use real estate and floor space, utilising its own know-how in sustainably developing, re-positioning or modernising properties and sites.
Earnings diversification and synergies
Existing real estate-related business fields are being expanded in order to further strengthen diversification of the business model. Swiss Prime Site currently boasts attractive group companies with Wincasa, Tertianum, Jelmoli and Swiss Prime Site Solutions. These group companies provide services for the Group as well as for third parties that are heavily in demand on the market, against the backdrop of the core Real Estate business. The goals are focused on significantly boosting the contributions to revenues and operating income in addition to enhancing the synergies within the Group and individual group companies.
Innovation and sustainability
As Switzerland’s largest listed real estate company, Swiss Prime Site aims to be a leader in the realm of innovations. Hence, the Company has created positions at the Group level and in the individual group companies that are exclusively engaged in developing innovative technologies, techniques and processes. The objective is directed at equipping the Group for facing future challenges and changing markets – particularly amid times of disruptive transitions. The key factors include sustainability, in addition to innovation and digitalisation. In all these aspects, conscious sustainability-oriented management ensures the future viability and success of the Company.